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Brand Kit

The alldo.ai visual identity — color palette, typography, and downloadable design tokens. Colors are the source-of-truth CSS variables from site.css.

⬇ Palette PNG ⬇ tokens.json ⬇ CSS variables ⬇ Tailwind config

Brand

#4740D4

--accent

#26248F

--accent-deep

#FFFFFF

--accent-ink

Text / ink

#15170E

--text

#5A5D4E

--muted

#8F917F

--muted2

Surfaces / borders

#FFFFFF

--bg / --card

#F8F8F4

--bg-alt

#E9E8E1

--border

#D8D7CD

--border-strong

Support

#3E4429

--accent2

#B3560F

--gold

#E9EDD2

--highlight / --tint

#2B301C

--highlight-ink

Dark panel

#0E1510

--panel

#F0EFE4

--panel-ink

Typography

AI cost, ranked.

Instrument Serif · display

Every AI tool.

Instrument Sans · body

$4740D4

IBM Plex Mono · labels

Primary brand color #4740D4 (--accent). Verify against production before external use.