Enter your numbers to see gross margin, net margin, and profit per order. Benchmarks: established stores typically net 5-15%; below 10% one cost increase can erase your profit.
Established ecommerce stores typically net 5-15% after all costs. Above 20% leaves room to scale ad spend. Below 10% is fragile: a single fee increase or return spike can wipe out profit.
Gross margin only subtracts product cost (COGS) from revenue. Net margin also subtracts shipping, payment fees, advertising, and overheads. Net margin is what you actually keep.
Profit per order = selling price - COGS - shipping - payment fees - ad spend per order - other per-order costs. This calculator does it instantly.
Related: Amazon FBA Profit Calculator · ROAS & Break-Even ROAS Calculator · Landed Cost Calculator (China Imports)
Disclosure: some links on this page are affiliate links. Figures are estimates, not professional advice.